Neuroscience research shows that consumer product selections are influenced by many visual factors along the shopper journey and especially at the fixture. AcuityVR allows you to directly analyse the key influencers of behaviour and decision-making at every stage of the path-to-purchase offering real-world insight with strong methodologies and without constraining behaviour.
It's easy to make bad decisions
AcuityVR helps you
make great decisions
AcuityVR combines expert eye-tracking with the latest virtual reality technologies, to monitor how consumers react to packaging, brands and the retail environment. AcuityVR provides instant access to powerful analytics enabling brands and retailers to make better decisions about the factors influencing shopper journeys and decision making at the point of sale.
Compared with current methodologies
It’s easy for brands, researchers and retailers to make bad decisions.
AcuityVR helps you make great decisions.
Testing in the real world can be a slow, difficult and costly process.
Current screen based methods lack validity and limit the available insights.
Data paralysis, time and budgets can hold back research making it impossible to reach informed and timely decisions.
AcuityVR provides a solution to these challenges.
Integrates with new or existing VR assets
Works with a range of eye-tracking platforms
Analyses eye-tracking, navigation and interaction data automatically with immediate visualization
Whether you’re interested in navigation, product standout, point-of-sale messaging or decision making at the fixture, AcuityVR allows you to understand where a shopper’s attention is, and allows you to directly test the key influencers of behaviour and decision making at every stage in the shopper’s journey. AcuityVR leverages the strength of insights that come from testing in immersive environments, and provides the depth of insight of real-world research in an environment you can control and without constraining behaviour.
AcuityVR works with multiple new and existing VR headsets, smoothing the transition from screen based to head-mounted VR. This unique approach maximises existing VR investments by plugging directly into your existing VR provider’s worlds.
AcuityVR has also been designed to integrate with a variety of eye-tracking manufacturers. This unique integration and flexibility enables you to get the benefits of the offering regardless of future developments in technology.
With AcuityVR there is no more waiting for results. Analytics are available immediately for all assets, at every level from store and aisle, to fixture and product. Visualisations include heat-maps, opacity maps, journey mapping and gaze-vector; all of which can be viewed for groups or individuals, on-screen or directly in the VR headset, fully immersing you in the data and generating insights from every point of view.
Our automated analytics provide eye-tracking expertise at the touch of button, that is at least 50% faster and 30% cheaper than using existing methods.
Available now, AcuityVR integrates with multiple virtual reality headsets using a range of eye-tracking platforms and does not require you to develop new VR assets or change provider. Maximum flexibility for minimum outlay.
AcuityVR was developed by Acuity Intelligence, a neuroscience based research agency and consultancy firm with extensive experience in cognitive and behavioural research methods, including eye-tracking and biometrics.
We have worked with companies as diverse as P&G, Coca-Cola, Unilever, GSK, IPSOS, Coley Porter Bell, Ralph Lauren, BskyB, The Guardian and Walt Disney Company to evaluate and optimise packaging and messaging at the point of sale, digital media, mobile apps and marketing strategies.
We maintain close relationships with academic institutions and provide world renowned education.
Learn more on the Acuity Intelligence blog.
In this post I’m going to discuss some of the limitations contextual cues can impose on eye-tracking studies in particular, and I’m going to introduce a new way to mediate some of them that can generate insights that were previously difficult or prohibitively expensive to obtain.
Head-movement simply gives you a “potential to be seen” rather than actual “looked at” measure, in rather the same way that a website visit gives an ad a potential to be seen, but in no way guarantees that the ad will actually be looked at or clicked on by the user.
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